Abraham Maslow, a psychologist, created the theory of Maslow's Hierarchy of Needs to assist business owners in maintaining elevated levels of employee engagement. The theory proposes that there are five essential needs that drive human motivation, arranged in a hierarchical order. Maslow's theory states that people first attend to their basic needs, then progress to higher level needs only once the lower level of needs are met, leading to a sense of fulfillment.  In marketing, the hierarchy is used to market to specific groups of people based on similar needs. However, it can also be applied to other areas - to ascertain employees engagement and arguably, even in marriages! Maslow's Hierarchy of Needs in the Workplace : Many companies use this hierarchy in the workplace to determine how to motivate employees and meet their needs.  1. Physiological needs Survival needs such as coffee, clean water, comfortable working environment, breaks to eat, access to a restro...

Thoughts this morning while I was on a shopping site. 4/5/2018 8:00 AM You know what is one of the saddest things to buy in the world? A pepper spray. The very fact that a woman buys it, keeping a particular scenario in mind, makes her small and powerless in her own eyes. I know, being able to afford one is a privilege, and yet, needing one, is a misfortune. Apart from questions ''Will such a situation arise?'' and ''Will I get time to take it out?'', there are questions like ''If all woman carry pepper sprays at all times, will crime against women not happen at all?''. The last one is nothing but a rhetorical question. What can we do? Carry one. Trust no one. TRY TO be safe. The scenario of using a pepper spray could arise in any situation. A man following her, or getting home late from work, or getting home late on a bus after watching a movie. Why is a woman considered to be the physical manifestation of vulnerability in ...

(Wrote this a long time ago in 2012. Still relevant)  Once in a distant land, two brothers were seen, Like twin nations, but with a boundary of ego in between. When asked to come to peace, they'd say ''He's not my brother'' With fiery swords, one wanted to behead the other. For peace to be, the only choice was to let them stay apart Soon, they demarcated land and constructed huge walls between their hearts. As years rolled by, onlookers waited for love to creep across the walls, Instead, the brothers kept on throwing stones at each other's houses, unaware that their houses were made of glass. Both followed different religions and raised their own flags above sanity, Unaware, that one thing is far above religion - and that's humanity. When onlookers would ask, where the problem in unison lies, They would be dismissed as if they were too innocent to realise. One night, a rampant fire spread            Destroying both their cattle, it brou...

Note: Some content of this article is set up in Indian context, and might not be understood by other readers. You need to read this article because there is a very high probability that you are subconsciously driven by conventional or formulaic conceptions or images of a few things which are degrading to a group, a state or a caste. More often than not, it is not the fault of the people who stereotype and form an image of a particular thing that they don't want to change, but weakness of the society as a whole which fails to introspect, find loopholes in its judgemental capabilities and change. A very pathetic form of stereotyping is the baniya stereotyping. It's a shame that even the so called ''educated'' people in most parts of the country use 'baniya' as just another word to insult someone by meaning to call them miser or the money-minded. If you think that miserliness is quintessentially a baniya quality, you might need some help. Have you ever ...