Abraham Maslow, a psychologist, created the theory of Maslow's Hierarchy of Needs to assist business owners in maintaining elevated levels of employee engagement. The theory proposes that there are five essential needs that drive human motivation, arranged in a hierarchical order. Maslow's theory states that people first attend to their basic needs, then progress to higher level needs only once the lower level of needs are met, leading to a sense of fulfillment.  In marketing, the hierarchy is used to market to specific groups of people based on similar needs. However, it can also be applied to other areas - to ascertain employees engagement and arguably, even in marriages! Maslow's Hierarchy of Needs in the Workplace : Many companies use this hierarchy in the workplace to determine how to motivate employees and meet their needs.  1. Physiological needs Survival needs such as coffee, clean water, comfortable working environment, breaks to eat, access to a restro